Our Impact Report
At Grin Natural, we believe great oral care shouldn’t come at the cost of the environment or our communities. That’s why we’re proud to be a certified B-Corp - a recognition that reflects our commitment to social and environmental responsibility, transparency, and ethical business practices.
Every product we create is rooted in nature and designed with care for both you and the planet. On this page, we invite you to explore how we measure our impact, the steps we’re taking to reduce our footprint, and how we’re working to make the world a healthier, happier place - one Grin at a time.
Because taking care of your Grin means taking care of the world you Grin in.
How did we score?
We proudly received a 97.9 score. The score required to pass is 80, with most average businesses receiving a 50.9 score. This places Grin in the top 0.01% of businesses globally!
The B Corp Score measures our impact across 5 different categories
View our full B-Corp assessment here
Innovation
Governance - Built on Integrity and Accountability (17.1)
Our commitment to ethical values and integrity is at the core of everything we do. Throughout the process of becoming a B Corp certified company, we’ve formalized these commitments by updating our company policies to legally embed our responsibility to the greater good.We believe that strong governance means listening closely - that’s why stakeholder feedback (yes, including yours!) plays a vital role in shaping how we operate. Your voice helps us grow and stay accountable to our mission of creating positive impact every step of the way.
Environment - Leaving the Planet Better Than We Found It (11.2)
Caring for the planet is at the heart of everything we do. We’re passionate about not only reducing our environmental footprint but also sharing sustainability education with our customers and community—because positive change happens when we all learn and act together.As part of our commitment, we’ve transitioned to 100% post-consumer recycled plastic in our toothbrushes and floss picks -taking a meaningful step toward a cleaner, greener future.
Customers - Pure Ingredients, Honest Listening (10.5)
We believe in using only clean, safe ingredients - nothing less. Our products are thoughtfully crafted to support your healthy smile and overall well-being, all while caring for the planet.But we don’t stop there. We actively listen to our community, welcoming your feedback as a vital part of our journey. Your insights inspire us to keep improving and innovating, so we can always offer the best for you and the world we share.
Workers: Supporting the People Behind the Smile (20.8)
We believe that a company is only as strong as the people who bring it to life. That’s why we prioritize creating a supportive, fair, and enriching work environment for every member of our team.From competitive compensation and meaningful benefits to ongoing training and opportunities for growth, we’re committed to nurturing our people. We foster open communication, flexible work arrangements, and a safe, healthy workplace - because when our team thrives, so does our mission to make natural oral care better for all.
Community - Giving Back with Every Smile (38.2)
At Grin, we’re dedicated to making a positive difference beyond our products. Through our Share A Grin initiative, we proudly commit 2% of our global revenue to support charities and schools, ensuring essential oral care and education reach those who need it most.We believe true impact comes from connection - empowering communities with the tools and knowledge for healthier smiles and brighter futures. Giving back isn’t just part of our business; it’s at the heart of who we are.Learn more about Share A Grin here (link to Share A Grin page)
Frequently Asked Questions
Certified B Corporations are companies that have been certified by the nonprofit B Lab to have met rigorous standards of social and environmental performance, accountability, and transparency.
Certified B Corps are leading a global movement to redefine success in business. By voluntarily meeting higher standards of transparency, accountability, and performance, B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.
