We're Grin, a New Zealand natural oral care brand.

At Grin, we're all about what we leave in, what we leave out, and how we leave your mouth. Our formulation uses the very best of what nature has to offer to improve your oral hygiene and provide you with a healthy flora balance - because toothpaste needs to get the job done.
Back in 2013 with the surge of organic food and natural products we started to look at what's actually in toothpaste. Unable to find a toothpaste on the market without any added chemicals, we set out to make a new kind of toothpaste to treat our teeth and mouths to something better.
We wanted to create a toothpaste different to the rest, one that is natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colors, NO artificial flavours, NO fragrance and NO harsh abrasives. It was as much about what we were leaving out as what we were putting in.
In 2015 after 18 months of researching, testing and refining, Grin was born! Not only is Grin toothpaste missing all the nasties, it’s natural active ingredients; Manuka Oil, Propolis and Organic Sea Salt, based on our laboratory test results, show good ability to combat the six common oral bacteria.
Grin is stocked in over 4000 retailers around world, including dental clinics
and online - so you too can get grinning!


2019 DHL Best Emerging Business
2019 Best Natural Beauty Product & Best Innovation & Best Sustainability Champion In Beauty
2019 Excellence in Community Contribution
2017/2018 Best Design Awards